Ethos

The logo

 

Raffles College of Design and Commerce logo aims to convey the College’s essence - what it is today and what it aspires to be in the future.

Raffles College of Design and Commerce logo

 

 

 

 

 

The logo is focused on some key elements:

- The clear enunciation of the RAFFLES brand (cadmium yellow). Both the name and colour draw their heritage from the Raffles Education Corporation (REC) of which we are a member.

- The announcement of the key disciplines DESIGN and COMMERCE.

- The YELLOW DOT represents the individual because it's individuals that are most important to us. All our students and staff are individuals and it's they who may up the wonderful, dynamic, eclectic community that is Raffles. It also represents the idea that it's individuals who make up communities.

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While not part of our logo, we use the graphic device of a YELLOW SQUARE. We call it our canvas. It's a space that allows us to be as creative as we want. It's a space we can do whatever we like with. It's a space we can have fun with. It's our space. It represents the college and everything we stand for... creativity, innovation and flexibility. It also is there to encourage our students and staff to "think outside the square".

Our logo and graphic elements underpin the vision and mission of the College that aspires to innovation and excellence in teaching and the empowerment of the individual through learning.

 
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Mohamad Wajeed, an international student from Dubai, switched from engineering to pursue his passion in games design as a career. He says "my dad bought me my first video game and I've been hooked ever since. At Raffles you're taught what makes games appealing to the market through creative and critical thinking. We're taught how to turn creative ideas into visual form. Our lecturers are dedicated in what they teach and there's lots of interaction between lecturer and students. The more you interact with your lecturer, the more you get out of your course. I find studying here inspirational and motivational and it's also a lot of fun."

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Career Advisors Day
June 09, 2010
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